We are an European Company founded in 1971, we have partnered with an
Emirati Company that has over 15 years of experience and originally inspired by
the culture and values of the United Arab Emirates. Our objective was to create
olfactory signatures that embody the culture and brand a heart and soul that
belong to these values. The notion of the Arabian Horse rang true and we felt
the immediate relevance with our brand; a symbol of pride, nobility and
strength. The Arabian Horse is signified in our emblem and more impressively
in our signature scents with unprecedented olfactory expressions.