Did you know 80% of Internet traffic is dominated by video content? Dont skip this good part! You may not know that video ads can bring huge traffic and ROI to your business.

Marketers navigate through steep roads juggling with emergent tech and altering their strategies to meet the shifting moods of pandemic-weary consumers.

The first week of 2022 has brought an unwelcoming sense of deja vu. Digital marketers are terrified of constant changes in algorithms. A minor algorithm change can impact the traffic of the site and business. Amid the constant changes and chaos, brand leaders are in a quest to lock their agendas with some sure-shot strategy that could relieve customers’ pain and shape their brand’s identity.

Google alters the advertising platform algorithms too, not to penalize its users but to strengthen them. They want you to invest more in their ad network, as they can reap more revenue from it. As a marketer or user or hiring Advertising company in Dubai, you need to understand the nitty-gritty of new Google Ads trends that would help you get ahead of your competition.

Trend #1 – Performance Max Campaigns

The difference between Performance Max Campaigns and other Ad campaigns is Google automates the targeting and delivery of campaigns as per the information provided by the advertisers.

Performance Max Campaigns is reminiscent of SMART Campaigns. Performance Max ads integrate machine learning to form and optimize automated digital ads that are targeted as per company-specific goals and discover potential customers wherever they are on the web realm.

If you want to know about this effective strategy, then stride towards PPC Management Company in Dubai.

• Performance Max requires minimal human input. The main focus of advertisers is to provide:
• The goal of the campaign
• Creatives of Ads – Videos or Images
• Budget
• Bidding
• Location, language and when to schedule.

Trend #2 – Local Campaign Formats

Local Campaigns are leading promotional options for local businesses to steer their potential customers and visit their stores. Local Google Ads campaign targets search queries like “Digital Marketing Company Dubai“, “best IT firm”, or “best IT firm 012345” and allows them to search for stores that are near them or on their route. Advertising company in Dubai can help you optimize your local campaigns formats to capture your local as well as international customers.

This is highly effective among the three latest methods ingrained to promote Google business on Google Maps. For reaping these fruits, a user’s business should be listed on Google Maps. These Auto-suggest ads will search nearby companies or options available. Regardless of the destination, Google Maps should result per user’s location as they navigate close by. An Advertising company in Dubai can help you gain far greater support in your marketing and advertising strategies.

Trend #3 – Product Feeds for Video Ads Campaigns

Google has added new features of feed support for awareness and consideration of Video Campaign subtypes. The update allows users to show browsable product images under their video ads campaigns that include “Brand awareness and reach” and “Product brand consideration” as the goal. For e-commerce users, this would be added as an extra advantage to improve sales, decrease the time of conversions and eventually capture more audience for your business.

For example, a video ad on Youtube promotes any e-commerce products within a few seconds; a panel is shown below that lists different products from your brands.

Trend #4 – A keyword is still ruling the realm.

No matter how much integration and advanced technologies are ingrained, Keywords are still the core of PPC Ads. Adwords Management Company in Dubai can help you strengthen your advertising strategies with artificial intelligence and machine learning to increase its impact.

Keywords research remains a core component vital to PPC campaigns for now and for decades ahead.

Final Words

In the ever-evolving world of PPC marketing, it’s crucial to adhere to the latest protocols and trends. These are just a glimpse of a few marketing strands; there are many more strategies that could easily fit as per any size and budget of a business. As a PPC Management Company in Dubai, we have a knack for advertising campaigns and skills to help customers stand out in saturated marketing.

Call us now – (+971)52 365 3456 or more information enquire us at [email protected]