Today’s organizations tackle an unprecedented degree of change – from responding to ever-evolving customer demands to managing rapidly changing workforce dynamics. But these changes can only be executed if organizations have end-to-end visibility into the business processes. For example – a poor customer experience caused by inefficient workflow can impact customer experience (CX) and may lead to customer churn. Traditional tools and techniques (or process mining) can only capture process-related information from event logs generated by enterprise systems such as ERP, CRM and supply chain management (SCM) but do not provide a 360-degree view of digital interactions outside of systems of record. Additionally, traditional solutions fail to capture unstructured digital interactions via emails, chats, and documents, thus providing an inaccurate/incomplete view of organizational processes.