A retail store floor plan is the organization of the essentials in your store, from individual products to larger displays and organized sections. It affects what customers see and interrelate with, the order in which they engage with your products, how long they spend in your store, and even what (and how much) they buy. Sometimes varying your store plan may not yield immediate and obvious results, but it can have a measurable impact on shopper behavior that reveals itself over time.

The world of retail store floor plans is enormous and varied. Every professional has their own opinion on which schema works best, and each has its advantages and disadvantages. Still, one continuous remains true: Retailers must be considerate about their choice of shop floor plan to achieve maximum customer satisfaction, revenue, and retention.