Signs ruling it are Taurus, Virgo, and Capricorn.

Earth sign characteristics are as follows:

It depicts a calm, patient, practical mind person, and also they are great at accumulating wealth.
He/she is very much loyal to people who are closer to him/her.
They are grounded which means that if they will be at the heights and become popular then also they will be as they were before with no vanity
They are also known as sensual creatures.
On a bad day, they can also be stubborn and inflexible, which means they will not listen to any other person if they are wrong.
Sometimes they can be lazy by their love for materialistic things which makes them overlay decadent.

To win them you have to provide them with food and wine.