ROAS Calculator
The online ROAS calculator by The Media Ant is a simple tool that calculates the return on ad spend for D2C brands in India.

D2C brand managers can enter details like portfolio share between marketplace and D2C channels, average order value and advertising spend split etc and the ROAS calculator would present the ROAS, total revenue, ad spend pattern in an infographic format that can be shared and downloaded.

What is ROAS?
“ROAS” or “return on ad spend” is the amount of revenue a brand or company generates for every amount spent on an ad source. It provides you with a complete, big picture understanding of whether or not a campaign is paying off. ROAS is mostly expressed in ratio. An example of this could be, if you have a brand of your own and you make $10 for every $1 spent on an ad campaign.

This would mean that your ROAS for the campaign is 10:1. Apart from ROAS, you are most likely to find out other necessary metrics such as CTR or click-through rate and ROI. These metrics give you an understanding of the overall monetary success of your ad campaign. When you measure multiple metrics, you get an even more accurate view of the results.

As a marketer, using data to analyze and calculate the effectiveness of a campaign is a crucial part of the job. We understand that calculation and analysis can be overwhelming as well as complicated. Also, what if math is not your strong suit? For these endless data related problems, there is now one simple solution.

When it comes to brand campaigns, the one calculation that is of utmost importance is- knowing the metrics of tracking the return on ad spend (ROAS). ROAS or return on ad spend is nothing but a metric that evaluates the performance of your cost of advertising.