We are a European company established in 1971, in partnership with an Emirati company that draws inspiration from the culture and values of the United Arab Emirates, with over 15 years of experience. Our goal is to create fragrances that represent the essence of this culture, embodying its heart and soul. The Arabian Horse, symbolizing pride, nobility, and strength, holds great significance in our brand, reflected in our symbol and signature scents with unique olfactory expressions. Our mission is to become a global leader in crafting regal, mesmerizing, and expressive fragrances by conducting research, developing scents that deeply touch human emotions. Our collection includes Oud, Bakhoor, aromatic oils, and Arabic oils that has unique captivating powers.