Poppy Playtime is a first-person survival horror where the player plays as a former employee of Playtime Co. who returns to the abandoned toy factory of said company after receiving a letter from the staff who were thought to have disappeared 10 years ago. The protagonist discovers that Huggy Wuggy, a large humanoid figure that acts as the mascot of the company, is alive and is malicious towards them, along with other enemies throughout the factory.

Players navigate through a first-person view and solve multiple puzzles in order to progress further, some requiring a gadget called the GrabPack, a backpack equipped with two extendable hands used to pull and reach objects from a far distance, conduct electricity and access certain doors. The player can also find various VHS tapes lying around the factory, which gives a more in-depth explanation of the story.

Poppy Playtime is a free horror survival game developed by MOB Games.