The process of managing and influencing your employer brand among job seekers, employees, and key stakeholders is known as employer branding. It includes everything you do to make your company a desirable place to work.

The reputation of your company as an employer is your employer brand. Simply put, it’s what potential employers and employees think about you. When you’re not around, it’s what they tell their friends and relatives. Your employer brand is a valuable asset that must be nurtured on a regular basis, even if it isn’t physical.