The HOAPA concept was conceived by a factory in Taiwan, specializing in manufacturing of high end carbon-fiber products. With close to twenty years of experience working as a OEM manufacturer of ice hockey sticks, softball and baseball bats, lacrosse shafts and more the factory felt a shift in the consumer process was necessary as the current marketplace showed increasing instability. From the period of 2013-2017 the hockey industry collectively saw many of the largest brands and retailers sold and in several cases file for bankruptcy. During that time the HOAPA factory witnesses some of its largest client brands sell and fight to stay in business under the current industry retail model. In 2019 the decision was made by HOAPA management to create a global brand, designed to work with the consumer directly. In doing so, creating a simple custom experience designed to make it easy for the end user to receive the exact product they want, consistently and at tremendous value. HOAPA has spent the past year partnering with multiple North American designers and industry experts in order to build a brand that can immediately display a high level of competency and develop a trust with the consumer.