FUT Hero cards are extremely scarce players than can be FIFA 23 Coins found in specific packs of Ultimate Team. FUT Hero cards are offered to players who have been instrumental in the success of clubs or have become famous including the former Manchester United midfielder Park Ji-Sung.

Due to the item’s incredibly rarity, they are often highly expensive for FIFA 23 Ultimate’s market for virtual transfers with some such as Yaya Toure selling on the market for 1.9 million FUT coins that a prominent third-party website selling coins values around PS400.

In the end, EA did not realize this was a problem and unintentionally released it, thus flooding the market with an overwhelming supply of the game, and saw all of the price drop dramatically with some customers losing up to one million coins in value, or around PS200 when bought through a third-party.

EA has yet to comment regarding the mistake. However, the damage to the market will be permanent. The majority, if not all players have lost value, and while the market has recovered somewhat following the removal from the pack and following shortage of FUT Hero items, the loss of coins is unreversible.

Players who managed to purchase the pack could be in greater luck, however since the pack was advertised as not tradeable (meaning that the item could not be traded via the exchange market) There have been instances when EA has sold packs that have incorrect descriptions and they usually compensated those who purchased the pack, meaning some gamers could be FUT 23 Coins buy given more than two FUT Hero cards at a cost of as low as 25,000 coins.